This is Not: John Bielenberg Promotion 2011

About this project

PIECE Studio produced the promotional material for John Bielenberg’s presentation on social design, thinking wrong and the upcoming Project M in Minneapolis. The title of his presentation was Thinking Wrong About Minneapolis PIECE Studio‘s promotional items included a poster, four postcards, three different sets of tee shirts, a web e–vite, a web banner and a event screen saver.

PIECE Studio wanted to “Think Wrong” about promoting the event, and the idea came from having a conversation with John Bielenberg on the telephone about his upcoming presentation. We could not see John and so we asked ourselves later what defined John, thinking wrong and Project M.

PIECE Studio screen-printed posters and cards onto stock that that had previously been printed. We overprinted our information over the existing imagery.

Campaign 

The Poster: 
THIS IS NOT A POSTER
The Postcards: 
THIS IS NOT A POSTCARD
, THIS IS NOT A BRAND, 
THIS IS NOT A DESIGN
, THIS IS NOT A PROBLEM
THE E–VITE:
 THIS IS NOT A PRESENTATION
THE SCREENSAVER:
 THIS IS NOT AN ANNOUNCEMENT
The Tee Shirts:
 THIS IS NOT A TEE SHIRT
 and THIS IS NOT A JOHN BIELENBERG